At Next Coast, we believe that working with local press can be a great way to increase awareness about your startup. It can help with fundraising, hiring, customer acquisition and overall company and product awareness. For technology reporters covering busy markets like Austin, there’s an overwhelming amount of information for them to sort through, so it’s crucial to know how to approach the press. In our experience helping our portfolio with press relationships, there are some highly practical tips of building relationships with the media. So we went straight to the source and spoke to three of Austin’s top technology reporters to compile a list of the dos and don’ts of working with the media. If you’re a growing startup, here’s what you need to know.